![]() ![]() Its first national ad campaign took place in 1997. All of these campaigns were implemented with the goal of communicating Philadelphia’s personal essence, voice and image. Since its first national ad campaign in 1997, Visit Philly has launched a variety of campaigns and initiatives considered especially innovative for a destination marketing organization. The name change made it much easier for interested travelers to find the organization. An internal study found that the word “Philadelphia” was searched much more frequently than any other word when internet users inquired about the city. A drive toward greater technological optimization also played a part in orchestrating the change. Several factors were instrumental in facilitating the name change, perhaps most prominently being an effort to utilize a more self-explanatory moniker. Visit Philadelphia’s website was the most-visited destination website of the 10 largest cities in the U.S. However, it wasn’t until three years later, in 2013, when the change became official. In 2010, GPTMC launched a new web platform,, and began plans for an official name change. Prior to 2013, Visit Philadelphia was named The Greater Philadelphia Tourism and Marketing Corporation (GPTMC). According to the Encyclopedia of Greater Philadelphia, the newly created agency "took a regional approach to 'Philadelphia and Its Countryside' and formed partnerships with similar organizations in the region: the Valley Forge Convention and Visitors Board, Visit Bucks County, and the Brandywine Conference and Visitors Bureau, among others." Name change Rendell created the GPTMC in 1996 to attract tourists the corporation operated separately from the Philadelphia Convention and Visitors Bureau. Its goal is to show potential tourists that Philadelphia is a destination to visit. The organization utilizes robust campaigns, media relations, advertising, websites and social media to market the area and promote tourism. Phone numbers for fire, police, medical, and weather emergencies, counseling help lines, and how to report phone and data trouble.As the region's official tourism marketing agency, Visit Philadelphia works to build the Greater Philadelphia area's image, drive visitation and boost the economy. Penn provides a safe environment to live, work, and study, thanks to public safety programs and community partnerships. The Ruth and Raymond Perelman Center for Advanced Medicine is located adjacent to the Hospital of the University of Pennsylvania. Directions and Parking at the Perelman Center for Advanced Medicine Some also offer meeting and conference services. Local AccommodationsĪ list of campus, Center City, and airport hotels that offer special rates for individuals or groups visiting Penn. The maps are searchable by public art, athletics, construction areas, and more. Walking, biking, and driving maps for the University’s schools, hospitals and medical centers. Directionsĭetailed directions to our most frequented buildings on campus from the airport, train station, and nearby parking garages. Helpful resources for traveling to, from and around campus, as well as an interactive parking map and comprehensive list of parking locations. Travel Information Transportation and Parking Prospective students are invited to learn more about the intellectual life at Penn by attending a class during the academic year. Register yourself, your family, or your group of undergraduate students for a campus tour and information session, or download materials to take a self-guided walking tour of campus. From quick grab-and-go meals to fine dining experiences, retail splurges or just the essentials, SHOP PENN is a great day trip or resource for the Penn community. Shop PennĬovering ten city blocks across Penn’s campus are hundreds of retail shops, restaurants, and distinctly West Philly attractions for students and tourists alike. Penn is home to a host of world-class museums and galleries and offers a rich array of cultural events, including theater, music, and dance performances. Things to See and Do Resources and Facilities Open to the PublicĪ comprehensive list of campus amenities that are open to all, including cultural institutions, athletics facilities, and resources for health care and veterinary care. Information about the University’s full range of communications services, publications and media outlets. Penn TodayĪ central source for comprehensive University news coverage. When Benjamin Franklin founded Penn, America’s first university, he launched a tradition of firsts that has distinguished the University for nearly three centuries and continues to advance higher education around the world. ![]()
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